Fourteen independently built storefronts became one headless platform with market-specific configuration — and page weight fell by two thirds.
Median across all markets on 4G, down from 3.4s.
Blended across markets, twelve weeks post-migration.
Median transferred bytes per product page.
Down from six weeks.
Acquisition had left Orbital with fourteen storefronts on five different platforms. A pricing change took six weeks to roll out globally. The median page weighed 4.8MB and the slowest market had a 6.2-second largest contentful paint on 4G.
Catalogue, pricing and checkout consolidated into a single service; storefronts became configuration and theme rather than separate codebases.
A 180KB JavaScript budget per route, enforced in CI. Three planned features were cut for failing it, which is the point of having a budget.
Smallest market first as the pathfinder, largest sixth of nine once the pattern was proven, with the legacy stack kept warm for rollback throughout.
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